Callum Ritchie
Outstanding Contribution to the MA Community
I am a creative communicator with a multi-disciplinary skillset based in graphic design, illustration and copy writing. I have an interest in playful creativity that responds constructively to health and social issues within my community in order to create positive and beautiful futures.
My inquisitiveness and empathy are driven by a diverse creative background which includes writing for hip hop culture platform, Wordplay Magazine, and founding my own community events company, Site Collective, which recently received National Lottery Funding as well as working for the NHS for over 8 years.
In my most recent research project, ‘Macro signs’, I used semiotics and content analysis to explore pedestrian signage redesigns for more inclusive users. It uses graphic design, illustration and creative thinking to explore a variety of visual languages and subvert meaning in order to turn a critical eye towards to the modern complexities of expansive urban communication systems.
