Cordelia Spalding
As a creative working in the audience development and engagement sector my MA Communication Design has provided me with opportunities to explore the impact of combinations of graphics and text for specific audience groups, and defined outcomes.
Exploring triggers to invoke action, thought and discussion drives my practice and my constant curiosity in the development of new media and how it can be used to bring individuals together has been key whilst studying during lockdown.
Much of my work is designed to appeal to the environmental, health and community engagement sector. As a result of the wide range of audiences that may have an interest in these topics my work can span from playful to controversial. Work may be created with specific commercial outcomes in mind or be community focused and offer a platform for debate that can support cohesion, change and future activity.
Whatever the final product, my work always begins with audience/stakeholder engagement, and finding out what lies at the heart of a project.
Translation of what I find into visual work can be through any number of mediums. Adaptability, flexibility and a willingness to keep an open mind to ensure the right medium, approach, costings and feel of the work are supportive of a clients’ aims, are integral features of my practice. Working with other creative practitioners to ensure cohesion throughout a project is also key.
My MA has supported the consolidation of my professional experience, whilst opening up new opportunities for exploration in the future.
