Daniel Robinson

I am a Graphic Design graduate from Norwich University of the Arts and Masters student in Communication Design. In my work I strive to be constantly playful, connect with people and communicate ideas in a fresh, new way. I am passionate about Design, but also have skills in UI/UX Design and Moving Image.

MA Communication Design work by Daniel Robinson showing the branding an app design for a new way of electric vehicle charging.

I love to work on big branding projects and explore new and interesting ways that brands can interact with the audience; driving engagement. The ASU 1 unit was targeted at sustainability, so my design focused on the solution to charging electric vehicles in a more realistic way, focusing on everyday people with busy lives, not guaranteed to park on their driveway every night, who work in cities or town centres.

Still from Spark Charging App video showing a hand holding a phone with a map on screen.

The SNU unit on the Masters challenged us to experiment with design. I decided to play with icon design and introduce modular grid design rules.

MA Communication Design work by Daniel Robinson showing a modular system of iconography designed for Microsoft's Outlook.

Finally, my Master’s project focused on new technologies and how they can enhance a part of the BBC. BBC Bitesize+ is a brand new learning platform on mobile devices for children. Answering the brief ‘emerging technology in education’ for the BBC.

MA Communication Design work by Daniel Robinson showing a new BBC app that targets children aged 7 plus, bringing AR into their learning.

I am now working at Edmonds Elder consultants in London as a Junior Creative, working on brands such as Deliveroo, PepsiCo and many more. The work I have produced already excites me as to where my career may take me.

MA Communication Design