I am an ambitious and driven graphic designer based in Norwich. Predominantly, I strive to create vibrant and exciting brand identities, often engaging in design for social change. Bringing bold ideas to life is at the core of my work, crafting designs that have a tangible purpose in capturing an audience’s attention and evoking a reaction. In turn, I implement design as a tool to solve everyday problems and seek to push the boundaries of both form and function. I believe that design should achieve a balance between communicating a message with clarity and shining a new light on the mundane.

Studying an MA has provided me with the opportunity to further investigate sustainable brand design, whilst maintaining a platform to challenge design conventions. Moving forward, I intend to progress my work by further exploring the development of visual identities and how they can seamlessly communicate a brand’s values and narrative, as well as optimising the impact of the designs I create.