Following my undergraduate degree in Drama from the University of East Anglia, I decided to align more with my interests in art and design, choosing to study a Master’s in Communication Design at Norwich University of the Arts. Coming from a completely different creative practice has been quite the learning curve, but also really beneficial in terms of expanding my individual style and skill set. My work sits primarily within illustration, brand strategy and publication design, with the hope to both continue and develop upon these areas of discipline beyond the course. I strive to create work that sits outside of the original, I am very inspired by abstract and minimalist art, and try to reflect these qualities in my design work.

I have always really enjoyed illustration, especially bringing analogue techniques to art and design into the digital domain. This was at the heart of my Master’s Project, which explored the identity of Norwich through the memories of locals. I illustrated, wrote and designed a tourism guide on Norwich that represented the essence of the city from the perspectives of its residents. It was important for this piece to really reflect the nature and the characters of the city, making it a fully rounded publication on Norwich. The ASU2 unit allowed me to experiment with visual design, and how everyday objects, through the use of graphic design, can be adapted and translated into something completely new.

Finally, the ASU1 unit focused on creating a brand identity and visual campaign for a gardening association called Garden & Gather, promoting gardening as a way to help improve general well-being, and a method of breaking the stigma that is attached to mental health issues. Throughout all of my designs, it has been a fundamental goal to connect to the viewer and offer them visually engaging, yet mentally stimulating pieces of work, from graphic posters to visual campaigns and consumer-focused publications.